4 Ways to Advertise Offline in an Online World

Offline advertisements are still effective in real estate

Ian Fan


Photo by Markus Winkler on Unsplash

We live in the digital age. Everybody we know have access to digital devices and are heavily exposed to online advertisements through smartphone applications, Facebook, Youtube, and websites.

The audience spans across all ages: elderlies, young working adults, millennials, Generation X, Generation Y, and Generation Z.

We see sponsored posts as we scroll on Facebook. A short (few seconds) advertisement pops out as we watch a Youtube video. As we are reading a news article online, an advertisement slides in at the bottom.

If we’re not looking at the bill board, we’re looking at the advertisement on our devices. Instead of reading the physical newspapers for an hour, we’re reading news articles online in minutes. We’re spending less time watching a minute long advertisements on TV, and more time watching 30 seconds advertisements on Youtube videos.

For realtors, this is a dilemma. It’s not a matter of costs only, but also the attraction. It seems customers are more attracted to online advertisements than offline advertisements.

Hence, do offline (and traditional) advertisements still have their place in the world today?

Feeling the real thing is believing.

1. Banner Advertisements

Banner advertisement at work 24/7. Photo courtesy by the author

Banners are the most direct way to say that properties are up for sale or for rent. Banners work 24 hours a day and 7 days a week. Banner advertisements may be good for stating facts but they do not provide the facts.

This is despite the fact that majority of the enquiries come from the banners. Neighbours and people passing-by contact you to enquire about the advertised properties. Even grass-cutters may call you to cut the grass in the garden!

Nevertheless, enquiries will generally be about the:

  • Price,
  • Size: land area and built-up,